Our Name:

Maatiam (pronounced MAT-tee-em) derives its name from the ancient Egyptian symbol, Maat, that represented truth, balance, justice and reciprocity.

Our Vision:

Maatiam enables people to better balance consumption and charity.

Consumers are increasingly socially conscious and Maatiam empowers these consumers to make a positive impact with their everyday purchases. Maatiam's goal is to turn every consumer into a philanthropist, and every online purchase into a donation.

Our Team:

Founders Jonathan Xu and Caroline Bernadi share a passion for applying technology to benefit social causes.

Jonathan is an engineer manager at a Bay Area technology startup. Previous he worked at various technology companies, including Fortify Software, ePeople, Microsoft, HP and Nortel. Jonathan earned a B.A in Computer Science and his master's degree in management science and engineering from Stanford University.

Caroline, vice president of customer success, discovered her passion for applying her business skills to the nonprofit sector after relocating to the San Francisco Bay area. She has served as a consultant for Stanford Graduate School of Business Alumni Consulting Team, and is currently working with the Village Enterprise Fund, a nonprofit that starts small businesses in Africa to help people out of poverty. Previously, Caroline worked in the luxury goods industry in operations and finance at L'Oreal and Cartier in France. A native of France, she holds a master's degree in engineering and industrial management from Ecole Nationale Superieure des Mines in France.